My Approach to Jewelry

I’m Anna — a private jeweler based in New York, with over five years of experience in the jewelry industry.

I began my career in traditional jewelry retail, where I learned the structure, the standards, and what it takes to deliver quality.
But over time, I felt a pull toward something more personal — a process with more space for precision, creativity, and real collaboration.

So I shifted directions and built something of my own.

Today, I design custom engagement rings and fine jewelry from scratch — working closely with each client to turn their ideas into something real and lasting.
I work directly with trusted jewelers and wholesale diamond departments, which allows me to offer highly competitive pricing — without the inflated markups of traditional retail.

I use natural ana Lab diamonds, certified gemstones, and offer CAD design when needed to ensure every detail is right.
Nothing is rushed. Nothing is random. Every piece is intentional — from the first sketch to the final polish.

To me, this isn’t just jewelry.
It’s about transparency, trust, and craftsmanship that actually means something.